We use Pro tools to help businesses understand their customers' online behavior in order to make data driven decisions and competitor bench-marketing.
Quality customer research can uncover the necessary data to create meaningful virtual content and promote engaging relationships with consumers. We utilize a suite of tools to put together a profile of who your target market is and how they use the web. We look at demographic and psychographic data, what social networks they use most, where they go for information and reviews, and what they do just prior to making a decision to work with a company like yours.
Beat the competitor – We use Pro Keyword Research tools and make the keyword analytics which will result in knowing the keyword difficulty score, keyword click potential, competition level for any keywords and so on. We primarily consider User Intent in our Keyword Research Process.
Spy your Competitor- Find out what your competitors are doing online. We look at your competitor’s online properties, ads, budgets, content marketing strategy, target keywords, and more and then assess what’s working for them and what’s not. We then emulate their successes for your business.
Find out how, when, where, and what your competitors are advertising online. We look at the ads they’ve run the past, budgets, when and why they’ve made changes. For Google Ads, we check the search terms and corresponding ads they’ve run to determine how they frame their service offerings and what messaging has worked best for them.
How frequently are your competitors releasing new blog posts? Social media posts? Videos? What are their best topics, and how much engagement do they get? These are all questions we can answer. We use a suite of tools to assess your competitors’ social media presence and content marketing strategy. We then emulate their successes and ensure that we avoid their failures.